Business Model
Our straightforward business model has consistently delivered value to our stakeholders.
OUR KEY RESOURCES AND RELATIONSHIPS
RESOURCES
- Land
- Knowledge
- Construction expertise
- Our people
- Respected brand
- Strong balance sheet
RELATIONSHIPS
- Land owners
- Local authorities
- Housing associations
- Our customers
- Build to rent investors
- Supply chain
WHAT WE DO
LAND ACQUISITION
Brownfield sites in London, with or without planning in non-prime locations where demand exceeds supply.
PLANNING
Using our knowledge of each borough to work with their planning teams and provide imaginative concepts that align with policy.
DESIGN
Developments that fit in with local communities and meet the needs of our customers.
CONSTRUCTION
Controlling the process with in-house expertise to deliver a quality product on programme.
SALES AND CUSTOMERS
Balancing a mix of build to rent investors, individual investors, owner-occupiers and affordable housing providers.
HOW WE CREATE VALUE
Buying the right land in the right locations
Taking planning risk and optimising a policy compliant scheme
Taking control of the whole developments process
Reducing sales risk wherever possible
Driving capital returns through build to rent
Delivering excellent customer service
DEVELOPMENT PIPELINE
£1.6bnCUSTOMER RECOMMENDATION RATE
99%Sharing value with our stakeholders
Our clients and communities
A focus on quality and service together with our sustainability commitments through our 'Building a Living Legacy' strategy.
Our people
Rewarding and stimulating career paths with responsibility, empowerment and opportunities for training and development.
Shareholders
Maintaining a strong dividend even in a more challenging market environment due to our strategic shift to build to rent.