An award winning developer with extensive experience of working in London.

PROVEN STRATEGY

Focused on London with an increasing commitment to the delivery of build to rent homes

Over the next few years we have the ability and desire to deliver far more homes in London than we are already doing. Our focus on the build to rent sector has helped us to broaden our geographical reach across London. It is the core of our strategy as it will enable us to achieve our growth ambitions without taking excessive risk or needing additional equity capital.

MARKET OPPORTUNITY

Chronic shortage of homes in London and strong build to rent investor demand

There is a clear shortage of housing across London. Our business model has been evolving in response to increasing institutional investment demand and customer rental demand. The proportion of Londoners renting will continue to rise with customers increasingly turning to a rental model, in part due to affordability, but increasingly as a lifestyle choice that offers greater flexibility.

STRONG PARTNERSHIPS

A respected partner to our stakeholders, encouraging new opportunities to work together

We are skilled at working collaboratively with our partners to create a legacy of sustainable homes and places. Our reputation for being straightforward and trustworthy has given strength to our credentials as a partner of choice to many reputable organisations including build to rent investors and housing associations amongst many others.

KNOWLEDGE & EXPERIENCE

A highly motivated team with extensive experience of planning and complex construction in London

We have an experienced and proven management team with extensive knowledge in acquiring land, obtaining planning permissions and designing and building high quality developments. We are construction specialists and retain full responsibility for all our developments throughout their design, build and finally handover to our customers and partners.

SUBSTANTIAL PIPELINE

Development pipeline of 4,900 homes representing £1.6 billion of future revenue

We continue to add to our considerable development pipeline and in recent months have secured opportunities at International Way in Stratford for around 380 homes and Greenford in Ealing for 278 homes. We are very active in the land market and are engaged in detailed discussions on a number of new sites whilst continuing to appraise many others.

REDUCED RISK

Forward funded build to rent transactions, reducing debt and improving risk profile

Our heightened focus on build to rent delivers superior capital returns whilst reducing required debt finance and market risk. As a result the emergence of forward fund build to rent transactions as an increasing feature of our business model, and the wider London market, has proved attractive and fits very well with our existing approach to balancing risk and return.

QUALITY & SERVICE

Delivering quality homes to a diverse customer mix with a 99 per cent recommendation rate in 2018

Our commitment to quality and service was demonstrated by a customer recommendation rate of 99 per cent in 2018. This significant achievement places us at the top of housebuilder rankings, and is testament to the dedication and hard work of our employees in all areas of the business. There is an increasing focus on the quality of new homes and this score serves to further underpin our reputation for delivering an excellent product.

GROWING BUSINESS

Ability and desire to increase output to meet significant housing need in London

Political recognition of the urgent need for new rental homes adds further weight to our belief that build to rent will be one of the keys to solving London’s housing crisis. Our expanded operational structure is enabling the Group to grow efficiently and therefore to significantly increase our output of homes, particularly build to rent, over the next five years.