Our strategy has evolved and we have a clear plan to achieve our ambition of increasing our output of homes.

Our ambition

There is a chronic shortage of new homes in London. Our goal is to grow our output of homes, principally through our strategic focus on build to rent, and in so doing help address this shortage in one of the world’s greatest cities.

OUR STRATEGY

GROWING OUR OPERATIONAL CAPACITY

Our existing operational structure has the capacity to handle much greater scale and this will enable Telford Homes to expand efficiently over the next few years. Our strategic shift to build to rent provides the opportunity for significant growth in the future without the need for substantial additional capital.

A KEY BUILD TO RENT DEVELOPER AND PARTNER

We are building a reputation as one of the build to rent developers of choice in London whilst expanding our knowledge and understanding of the sector to become a go to partner. Our new strategic build to rent partnerships with Invesco and M&G for forward fund transactions will assist us in increasing our build to rent pipeline over the next few years.

BROADENING OUR GEOGRAPHIC FOCUS

We have improved our access to land opportunities and increased the potential for new relationships by enlarging our desired area of operation across London. This also enables us to target build to rent development opportunities in new and emerging locations. We have proven that we have the knowledge and expertise to successfully expand our geographic horizons.

REDUCING EXPOSURE TO MARKET RISKS AND DEBT

Our increased focus on build to rent delivers enhanced capital returns, requiring less equity investment and reducing our reliance on debt finance. It de-risks each scheme at an early stage and therefore reduces the economic risks inherent in selling homes to individuals, particularly during market downturns.

DRIVING OUR RESPONSIBLE BUSINESS AGENDA

We recognise that in order to maintain and enhance our strong brand and reputation we must continue to deliver responsibly across a number of core areas of the business. These include the quality of our finished product and level of customer service, our health and safety and sustainability performance, our corporate governance and the professional conduct of our employees.