The Perfume Factory scheme will see the former Elizabeth Arden factory site transformed into a new residential led mixed-use redevelopment, delivering 374 new homes (36 per cent affordable), 1,403 sq. m. of commercial floorspace, rooftop amenity space and public realm improvements. 

The scheme sits within the heart of North Acton, which is currently undergoing rapid transformation as part of one of London’s largest and most important regeneration areas, with significant residential development alongside major transport improvements. It will deliver a diverse range of benefits for the local area and its communities, providing new homes and supporting local placemaking aspirations.

The scheme utilises a leading-edge strategic energy approach incorporating passive design and energy-efficiency measures, an on-site communal heating network via Air Source Heat Pumps and Photovoltaic panels resulting in an anticipated CO2 improvement of 46.06 per cent beyond Part L 2013. The area around the Perfume Factory site is relatively well connected, with a PTAL rating of 5, which is largely driven by its position within 200 metres of North Acton Station.

Watch our video on the development