8 January 2023
Telford Homes and Poplar HARCA appoint Way of Life for Balfron Tower management
Telford Homes, one of London’s leading residential and mixed-use developers, and its joint venture partner, Poplar HARCA, have appointed Way of Life Management Ltd to manage Balfron Tower as an operational rental asset, following the iconic building’s complete renovation.
Located in Tower Hamlets, the Grade II* Listed, brutalist 28-storey building, originally designed by Ernö Goldfinger, provides 140 modernised one to four bedroom rental apartments in an exciting and growing part of east London.
Way of Life Management Ltd is a full-service rental asset manager, with buildings in London, Birmingham, Leicester and Kent, and offers a high-quality rental experience. Way of Life Management Ltd was chosen to manage Balfron Tower given its strong track record and extensive experience in London managing boutique and design-led rental properties.
In line with Goldfinger’s vision of ‘communities in the sky,’ Balfron Tower’s refurbishment saw the transformation of the original concrete service tower into modernised living space, together with new communal spaces called ‘Third Spaces,’ with the intention to create a strong sense of community for its residents. Balfron Tower residents will enjoy a wide range of facilities, including a cinema room, table tennis room, gym, private dining and cookery room, as well as a roof terrace and work-from- home space.
The building’s award-winning and heritage-led regeneration, guided by architects Ab Rogers Design and Studio Egret West, has transformed its accommodation to provide homes matched to 21st-century living while paying homage to its 20th-century design status and meeting sustainability goals. Refurbishing the pre-existing building has associated circular economy benefits, by reducing the use of materials and minimising emissions embedded in building materials.
Located in Poplar in the East End, Balfron Tower is excellently situated close to Canary Wharf, Stratford, Hackney Wick and the London Docklands and Langdon Park DLR is just a 6-minute walk away. There is a thriving community located right on its doorstep, as is Chrisp Street Market, a well-preserved slice of historic east London which is shortly to undergo a sensitive regeneration.
Rental apartments at Balfron Tower are due to go live imminently. For rental enquiries, contact: firstname.lastname@example.org.
Anne Kavanagh, CEO of Telford Homes, said: “We are proud to be a partner in this iconic regeneration project which has been refurbished in a way that is sensitive to its architectural heritage and sustainability. We are delighted to be working with Way of Life Management to bring Balfron Tower’s spectacular new homes to the rental market.”
Paul Dooley, Director of Regeneration and Development at Poplar HARCA said: “Balfron Tower is an important landmark in east London’s skyline. I am really pleased that following the complete restoration to transform this historically significant building, it will soon be occupied. This will provide more, crucial new homes in Tower Hamlets.
“We believe this partnership with Way of Life, who share our focus on the importance of community, will be a real boost for the local area.”